European Social Fund in England

Other publicity ideas

The rules on publicity state that all forms of promotion that are related to your ESF project must recognise the contribution of the fund. These could include:

• Display a poster in the room where people are being trained, showing that the training course or centre has been part funded by Structural Funds.
• Any monitoring forms, or forms that beneficiaries sign during their consultancy or training, should display the ESF logo and clearly show that their assistance is being subsidised or part funded by the EU.
• Magazines, leaflets and newsletters that mention the funded project, or advertise the project, must also display the logo.
• Any seminars, exhibitions or conferences that are connected to a project part funded by Structural Funds should display a flag and use the ESF logo on promotional documents. Websites should include the logo wherever possible.
• ESF support should be acknowledged in press releases and interviews to generate local television or radio coverage.
• Within a press release about the launch or significant achievement of your project, you should mention that the project has been part funded by ESF.
• Within your monitoring forms or invoices a good way of letting beneficiaries know that they have benefited from ESF is to show exactly how much money they have 'saved' through this project.

You could also display the ESF logo on:

• Letterheads and compliments slips
• Certificates of achievement or attendance
• Questionnaires
• Press packs
• Job adverts
• Screensavers on computers being used for training purposes
• By decorating a room with balloons, bunting or posters with the ESF logo on.

Hints

• Posters are a cheap and easy way of fulfilling the publicity requirements, and are quite effective as they are seen by everyone who walks through a training centre, or even by the general public if the posters are outside.
• Media coverage is virtually free - if you produce a good press release and mention the contribution of Structural Funds then you are fulfilling your requirements.
• You could print stickers with the ESF logo on and stick them on your existing letterhead or leaflets.